While PepsiCo’s Gatorade has focused most of its attention on hydration, it’s ready to expand from quenching thirst into more areas of health with gummies that target immunity and post-exercise recovery. By changing formats from bottles filled with liquid to lighter and more convenient gummies, Gatorade is able to fit the needs of the customer and reach more usage occasions for athletes and individuals on the go. In addition to the gummies, Gatorade recently debuted a smart water bottle to track and collect hydration data for a user. The bottle calculates a person’s beverage intake based on their profile and sport activity. See Food Dive for more on this story.
Pickleball is exploding with growth, especially at Life Time
Life Time now has the most permanent pickleball courts with over 350 across its locations and more than 600 planned to open by the end of 2023. The demand for pickleball courts has never been higher. According to the Sports & Fitness Industry Association, nearly 5 million Americans now call themselves pickleball players. That's almost double the number compared to just five years ago. To meet the growing demand for court space, Life Time is offering pickleball classes, instruction, open court time, leagues, mixers and tournaments for every age and every level. Read more at Yahoo!.
Apple Fitness+ now available to iPhone users in 21 countries
Starting October 24, customers can now receive three free months of Fitness+ with the purchase of a new iPhone, iPad, or Apple TV. Through special offers this year from SilverSneakers, Target, UnitedHealthcare, and Mobile Health there are even more ways to get started. Fitness+ offers access to thousands of inclusive video and audio workouts, everything from HIIT to Yoga, to guided meditations –all with personalized metrics to track progress. Read the full press release at Apple.
Peloton partnering with Dick’s Sporting Goods
In its first brick-and-mortar partnership, Peloton will be offering Bike, Bike+, Tread, and Guide along with accessories like mats and bike shoes outside of its direct-to-consumer locations at retailer Dick’s Sporting Goods, which has over 700 stores in the U.S. The companies do not yet have a launch date, but said they are aiming to have Peloton products in more than 100 Dick’s stores in time for the holiday shopping season. Peloton also recently partnered with Amazon to sell bikes online in August. CNBC has the full story.