Jake Brendel and Colton McKivitz get real about adversity, recovery, and what it actually takes to compete at the highest level.
San Francisco 49ers starting center Jake Brendel and starting right tackle Colton McKivitz are official GO Sleeves as brand ambassadors for the second year in a row. Jake and Colton have been using GO Sleeves to up their game—not because they had to, but because the product genuinely changed how they approach recovery.
GO BEYOND the Surface
When we sat down with Jake and Colton, the conversation went far beyond compression sleeves and recovery routines. We talked about adversity, friendship, family, and what it really takes to compete at the highest level.
Throughout this season, we'll be sharing stories from these conversations—the kind of insights that go deeper than game-day highlights. Because recovery isn't just physical. It's mental. It's about the people who support you. It's about how you handle getting knocked down.
Did You Know?
Here are a few things we learned about Jake and Colton that might surprise you:
When they first met, Colton hated Jake. For about a year. Now they're best friends and joke about it openly. We'll share the full story of how they went from mutual distrust to brotherhood.
Jake was cut five times before finding a home with the 49ers. Five times he had to decide: give up or keep fighting. He chose to keep fighting.
Colton's happy place is a couple hundred acres surrounded by ducks. Jake's is with his 19-month-old daughter. Two very different guys, same commitment to what matters beyond the field.
For the first time in his career, Jake feels zero tightness going into a season. His words: "For the first time in my career I feel like I don't really have any tightness, which is really amazing." That's not marketing speak—that's what passive recovery can do.
How They Use GO Sleeves
Both Jake and Colton discovered GO Sleeves through teammates. Jake experienced immediate fascial relief in his calves the first time he tried them. Colton appreciated the stability they provided for his knee, especially navigating his three-story townhouse during recovery.
What sealed the deal? The simplicity. Passive recovery that works while you sleep, while you're at home, during downtime. No extra effort required—just results.
Jake's take: "What's so nice about these is you really can just recover in your downtime and you don't have to do a lot of active steps."
"I just immediately realized that it really does work. The fact that I had immediate relief... I need to get as many of these as I possibly can." — Jake Brendel
What's Coming This Season
This is just the beginning. We’ll share more in-depth content from our conversations with Jake and Colton:
GO BEYOND Adversity — How getting cut and fighting back shaped who they are
GO BEYOND the Rivalry — The full story of how Colton went from hating Jake to becoming his best friend
GO BEYOND the Field — Family, hunting, and finding balance in a demanding career
GO BEYOND Recovery — Their complete approach to staying game-ready
GO BEYOND Expectations — Coming back from the Super Bowl loss and turning the page
Want the Same GO Sleeves Jake & Colton Use?
GO Sleeves Compression Sleeves
